Qualitative Research is primarily subjective in approach as it seeks to understand human
behavior and reasons that govern such behavior. Researchers have the tendency to become
subjectively immersed in the subject matter in this type of research method.
In Quantitative Research, researchers tend to remain objectively separated from the subject
matter. This is because Quantitative Research is objective in approach in the sense that it
only seeks precise measurements and analysis of target concepts to answer his inquiry.