United Parcel Service (UPS) is a big delivery company. Its company color is brown. When UPS started in the 1920s, brown was a good color for a safe, reliable company. From the beginning, UPS used brown trucks and brown uniforms. In today's world brown may seem like a boring color choice for a company. But UPS decided to make it a positive symbol of its business. Their ads ask, "What can brown do for you?" When people see the big brown UPS trucks, the company hopes they will think of excellent, dependable service.
All over the world, companies use color to establish their brand and to encourage people to buy their products. Companies believe that customers respond strongly to their colors. It isn't surprising that companies carefully consider the colors for their products and their advertising.