Jobs Description:
Perform keyword research in coordination with business unit objectives to optimize existing content and new opportunities
Provide SEO analysis and recommendations in coordination with structure of websites and others social medias
Provide strategies for content development in coordination with SEO goals – general and keyword specific
Help to create and support marketing content to socialize and use for social media purposes (including blog posts)
Develop, manage and execute communication/content writing and strategies via social communities
Monitor and evaluate search results and search performance across the major search channels
Research and administer social media tools in support of clients’ social media strategy
Qualification:
Bachelor degree required
1 - 5+ years experience in Search Engine Marketing (SEM) and Search Engine Optimization (SEO)
Strong understanding of Search Engine Marketing (SEM) and Search Engine Optimization (SEO) process
Experience working with popular keyword tools
Experience working with CMS and building/administering content in multiple CMS environments
Proficiency in MS Excel, PowerPoint, and Word
Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools
Knowledge of PPC programs and optimizing data gathered from both organic and paid source is a plus