NPOBalance offered an independent service, which facilitated the donation and redistribution of
accounting software products to other non-profit organizations. NPOBalance used products that
were donated from a number of well-known companies as part of their corporate social
responsibility (CSR) programs. They allowed NPOBalance to charge a very small percentage, as
a ‘sustainability’ payment. Ben prided himself on the fact that his organization was not an agent
for any one particular product or company. He felt that this independence offered his
organization an advantage in attracting clients, demonstrating that their needs came first. He was
agenda-free. Ben considered this independence one of the distinctive characteristics and
advantages of his organization. NPOBalance worked closely with small and large non-profits,
identifying their particular needs and then marrying those needs with the ‘best’ products.
Delivering on this mission would, he believed, lead to performance improvement and operation
efficiency not only for the individual organizations but also for the non-profit sector as a whole.