Henry Soesanto, executive vice president of Monde Nissin, said the joint venture will provide the two companies with additional strength. Malee has experience and expertise in the beverage business, with competitive advantages in new product development with its innovation centre, along with the capability of manufacturing high-quality products with advanced production equipment. Monde Nissin has a deep understanding of the needs of Filipino consumers, along with strengths in marketing, brand building and distribution across the channels throughout the Philippines.