New products are appearing in the marketplace and consumers are changing their breakfast behaviors. Products that are convenient and portable include protein shakes, protein bars, and Greek yogurts.Greek yogurts are dominating the dairy section of the grocery store.Ten years ago, yogurts in the United States were mostly desserts containing only 2 to 4 g of protein per serving with high amounts of sugar. Now multiple companies are producing Greek yogurts with 14 to 28 g of protein per serving. Consumers are also going to seek protein on-the-go. Breakfast is already the most significant growth area in the domestic Quick Serve Restaurant (QSR) industry