A jingle is a short phrase that .... you of a company's name or its product. Nike's "Just do it" and toyota's "Drive your dreams" are jingles. Often, a jingle has a .... , to make it easier to .... . The .... of .... jingles is said to go back to 1939, when Pepsi made the first radio jingle. Coca-Cola then made many jingles of their own, such as "The Real Thing" and "Always Coca-Cola." Today, both companies pay top international .... millions of dollars to compose and sing their jingles.