ISSUES IN E-TAILING
Despite e-tailing’s ongoing growth. many e-tailers continue to face several challenges that can interfere with the growth of its e-tailing efforts. Major issues are described next.
1. Resolving channel conflict. Sellers that are click-and mortar companies, such as Levi’s or GM, face a conflict with their regular distributors when they circumvent those distributors by selling online directly to customers. This situation is called Channel conflict because it is a conflict between an online selling channel and physical selling channels. Channel conflict has forced some companies to limit their B2C efforts or not to sell direct online. An alternative approach is to try to collaborate in some way with the existing distributors, whose services may be restructured. For example, an auto company could allow customers to configure a car online but require that the car be picked up from a dealer, where customers could also arrange financing, warranties, and esrvece