Forces Driving Globalization Two main forces underlie the globalization of markets and production falling barriers to trade and investment and technological innovation. These two features, more than anything else increasing competition among nations by leveling the global business playing reate competition companies worldwide into more direct tion and co Local industries time and distance are increasingly accessible to large in once isolated by national companies based many thousands of miles away. Some small and medium-sized firms are compelled to cooperate with one another or with larger international re com competitive. Other local businesses revitalize themselves in a bold attempt to survive the petitive onslaught. And on a global scale, consolidation is occurring as former competitors in many industries link up to challenge others on a worldwide basis. Let's now explore the roles of these two forces driving globalization. and Investment