Starbucks Coffee Company’s marketing mix (4Ps) supports the company’s industry position as the leading coffeehouse chain in the world. The marketing mix identifies the main components of the firm’s marketing plan. Starbucks uses its marketing mix as a way of developing its brand image and popularity. With the strongest brand in the industry, the company shows how an effective marketing mix supports brand development and business growth. Starbucks also changes its marketing mix over time, thereby emphasizing the need for the business to evolve its various aspects to maintain competitiveness.