5.3 Guidelines for Management of Community Enterprises
Guidelines for management of community enterprises in Don Chang sub-district are shown in Table 3.
Table 3. Guidelines for management of community enterprises in Don Chang sub-district
Development Issue Guideline
Development of
Knowledge
Community enterprises should participate with local government and government
agencies to set up more training programs to develop the knowledge and skills of their
members, such as marketing management, financial management, accounting
management, and operational management.
Product Design Most community enterprises should revise their product and packaging designs in
collaboration with academic institutions.
Identity of Product The product design should to refer to community identity and to local culture and
tradition.
Set up the community
enterprise shop
Local government should set up the center of community enterprises in a good
location and give opportunities to all community enterprises to sell their products at
this center.
Marketing Channel The internet can help community enterprises promote their products; however, most
community enterprises lack knowledge, so government agencies should act as the host
to make a website in both Thai and English.
Provide participation
opportunities for local
youths
The members of community enterprises should transfer knowledge to local youths by
giving them opportunities for part-time work, so they can gain knowledge of
production and receive extra income.
Making Products to
Support Tourism
Nowadays, tourism in Khon Kaen province is increasing, so the community
enterprises should develop their products to respond to the needs of tourists and should
collaborate with middlemen to sell their products in high-tourism areas.