In 2005, Catherine Cook from New Jersey set up myYearbook.com in partnership with her brother David to provide a free way for high school students to create yearbooks online. The idea came to them while still in high school when neither liked the photos of themselves that appeared in their school yearbooks. In the intervening years, the site has evolved from being merely an online yearbook to a full social networking site, with its own currency, ‘Lunch Money’, which site members can use to play games, buy each other virtual gifts and more. Many of the features are suggested by users of the site themselves.