Client Profit-planning
In India, client profit-planning strategy is applicable mostly in the industrial product selling. The representative is put to work with client's team to learn about profit-planning system, product, finance, marketing, research and development and future plans etc. so that the product meeting the client's needs could be developed. The same is also true in the case of customized tour packages. The client's needs and preferences are considered right from the choice of destination/s and hotels to the activities that are possible at the destination of choice. For example, the hotel is chosen considering the kind of services the client wants to avail as well as the price that the client is willing to shell out for the services. Also, it is not necessary for the client to choose or avail similar kind or standard of hotel at all the destinations.
Read more: http://www.ukessays.com/essays/marketing/selling-fmcg-in-todays-context-marketing-essay.php#ixzz3fRMbmOBu
Client Profit-planningIn India, client profit-planning strategy is applicable mostly in the industrial product selling. The representative is put to work with client's team to learn about profit-planning system, product, finance, marketing, research and development and future plans etc. so that the product meeting the client's needs could be developed. The same is also true in the case of customized tour packages. The client's needs and preferences are considered right from the choice of destination/s and hotels to the activities that are possible at the destination of choice. For example, the hotel is chosen considering the kind of services the client wants to avail as well as the price that the client is willing to shell out for the services. Also, it is not necessary for the client to choose or avail similar kind or standard of hotel at all the destinations.Read more: http://www.ukessays.com/essays/marketing/selling-fmcg-in-todays-context-marketing-essay.php#ixzz3fRMbmOBu
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