Besides implanting into movies, product placement can also be inserted into soap
operas. According to Law, and compared with those product placements inserted into
movies, soap operas will be updated day by day; hence, product placements can be
varied depending upon the choices of advertisers. For example, advertisers can choose
to insert product placements via the sponsorship of soap operas, the background of the
scenes or the usage of the products by actors in the shows. The advantage of
implanting a product placement into a soap opera lies in the fact that it can impress audiences with the progress of the soap opera to a greater extent. If products are used
by actors/actresses throughout the whole soap opera - for example, mobile phones -
audiences will automatically associate the brands of the mobile phones with the
relevant characters in the shows and exhibit more loyalty to the products. Meanwhile,
product placements can be inserted into any episode of a soap opera. Hence, both
virtual and real products can be implanted into soap operas