All prices quoted are exclusive of all sales, use, value-added, withholding and other taxes or duties assessed in connection with this Agreement and its performance, except for taxes payable on Creative's net income. Creative shall have the right, in its sole discretion, to establish or change the prices at which the Products are sold to Distributor. Any change in prices shall be effective as stipulated by Creative in Creative’s notification of price change to Distributor. Notwithstanding the aforesaid, Creative shall use commercially reasonable efforts to give the Distributor prior notice of any such price change. The Distributor agrees that Creative shall not be liable, in any manner whatsoever, to the Distributor for any loss or damage of any nature, including but not limited to loss of business (anticipated or actual) or loss of profit (estimated or actual), which may arise from any change in prices.