The effectiveness of anti-smoking TV advertisements among urban population could be influenced by numerous factors in China. For logistic regression analysis, significant differences are explored. Gender is one such factor that affects attitude toward smoking, as shown by the result that females were less likely to stop and think about quitting than males. Smoking status is likewise an important factor that affected attitude towards “The ad was relevant to my life and me,” as shown by the result that non-smokers were more likely to believe such attitude than smokers. Age was another factor, as shown by the result that respondents aged 26–35 years were less likely to attempt persuading others to quit smoking than respondents aged 18–25 years