RESULTS AND FINDINGS
Demographic Profile of the Respondents
The demographic profile of the respondents is shown in Table 1. The
most frequently occurring age group was 30-39 (47.4% of the valid sample),
followed by 40-50 (26.3%) and 20-29 (22.9%). The respondents
were predominantly between 20 and 49 years of age. A majority of the
respondents were male (61.8%). With regard to respondents’ education
level, most had received a college or above education (87.8%). The respondents
were likely to be either white-collar workers (41.1%) or
blue-collar workers (38.7%). Business owners were another major category
of occupation among the respondents (11.9%). Students were rarely
among the respondents (0.7%). This finding might be due to the fact that
students do not usually take package tours. In terms of the annual personal
income, nearly half of respondents had an annual income between
20,000 and 29,999 RMB¥ (1 US$ = 8 RMB¥)