Developing and implementing sales strategies for increase of market
share and profitability on sustainable basis in line with Annual Business Plan (ABP). To direct the
sales team and establish sales targets brand wise, pack wise as per ABP, help them in breaking the
same geographically, monthly, weekly & daily targets. To motivate & direct Sales team to
establish coverage, distribution and display objectives to meet sales targets.
To plan and implement local sales promotion in consultation with marketing.
Responsible for expansion of CSD sales. To analyse stock movement/availability