A higher number of blogger reviews can be translated into greater popularity of a restaurant partly due to great location and easy accessibility.
A restaurant with greater exposure from bloggers naturally generates more e-WOM, which helps restaurant operators obtain higher customer counts, leading to higher sales.
The revenue management strategy of the restaurant operator should focus on driving customer traffic; it is important that increases in customer traffic be great enough to compensate for a decrease in the average check, ensuring that incremental revenues are warranted.