Brewster et al. (2002) argue that the topics of employer branding and talent management are closely linked for most organizations who are very concerned with their “talent-pipeline.” Additionally, Sparrow et al.(2004) identifies a number of factors to explain why organizations are coordinating their talent pipelines on a more global basis (see p.126): • Talent has become more mobile. • Competition with other employers has become more generic and has shifted from the country level to the regional and global levels. • The need for more nationality and gender diversity requires a shift away from a headquarters mindset. • Economies of scale are important and global networks can transfer best practices across countries. Brewster et al. (2002) identify a number of common responses of IHRM to challenges that come from linking the talent-pipeline to global biases, including (see also Scullion & Collings, 2006): • Researching into “consumer insights” with current and potential employees and agencies. • Managing the talent pipeline—a more proactive and strategic approach to recruitment. • Increasing awareness in universities and other companies to get the people you want. • Developing internal talent pools around the world. • Creating skilled assessors across the globe. • Managing recruitment suppliers on a global basis. • Using e-technology to communicate messages about employer brand.