WHY COMPANIES ENGAGE IN INTERNATIONAL create value by going global. Take that the BUSINESS Let's now focus on some of the specific ways firms can objectives another look at Figure 1.1, where you'll see three major operating reasons for engaging in international business: Expanding sales T Acquiring resources Reducing risk Normally, these three objectives guide alldecisions aboutwhether, where, and how to enga in international business. Let's examine each in more detail.