SERVQUAL offer customers quality service in all five distinct. dimensions.: reliability, responsiveness, empathy, and tangibles assurance tool SERVQUAL.
Includes 22 separate assessment of consumer perceptions and expectations about the quality of.
By comparison, the service quality perception. Consumers expect with them.
Image of Service By providers (Zeithaml and al., 1990), it can be argued that the.
Factors underpinning a good quality of service perceived as meeting expectations.
Therefore, the quality of customer service to exceed customer expectations and Zeithaml.
Bitner (2000) suggest that customer expectations are beliefs about the service as standard.
The service, which is judged on performance.