As a part of the MBA Circulam and in order to gain practical Knowledge in the field of management. We are required to make a report on “Consumer Attitude towards celebrity and non-celebrity Endorsement for Airtel” The Basic Objective behind doing this project report is to get knowledge tools of different tools of marketing.
In this project report we have included various concepts, effects and implications regarding celebrity endorsement to the Bharti Airtel.
Doing this Project report helped us to enhance our knowledge regarding the work in to the attitude of consumer towards celebrity advertisement Vs non-celebrity we doing undergo many experiences related with our topic concepts. Through this report we come to know about importance of team work and role of devotion towards the work.