Multiple mediation analyses were conducted using regression analyses to
assess the association between environmental variables and fruit consumption, as
well as mediation of these associations by TPB variables and by habit strength.
Intention, perceived behaviour control, subjective norm and habit strength were
associated with fruit intake. None of the neighbourhood environmental variables
was directly or indirectly associated with fruit intake. The home environmental
variable ‘modelling behaviour by family members’ was indirectly, but not
directly, associated with fruit intake. Habit strength and perceived behaviour
control explained most of the mediated effect (71?9 %).