The annual Touching China Personality of the Year Award Ceremony was launched in late 2002 by the China Central Television to honor 10 persons or teams as China’s most inspiring and extraordinary role models who have touched the nation with their tenacity, bravery and wisdom over the previous year. In 2003, China’s former head coach Chen Zhonghe received the same award as he led China to reclaim the World Cup title after 17-year title drought and in 2004, China Women’s Volleyball team were awarded the Special Prize due to their outstanding performance in Athens Olympic Games.