WORK EXPEREINCE
MOMO MARKETING, Bangkok THAILAND (Feb 2013 – April 2014)
Sales Manager
Develop Go-to-market plan for GT & MT channels (sales model, distribution model, merchandising strategy, pricing strategy, prioritized portfolio by channel, measurable KPIs …) base on brand positioning, target audience, adjacency category and shopper behavior.
Start-up distributor selection from beginning to the end (screening, evaluates, call bidding, negotiate commercial terms, setting and align KPIs …)
Develop and amplify supporting tools for trade: promotion, POSM, sell presenter, handling objection tool, incentive scheme & respective execution guideline Developed marketing and promotional material to maximize brand promotion.