Goods Vs. Services Goods are tangible Goods are homogeneous Goods are produced in the factory Production, distribution and consumption are separate and independent functions in goods Services are intangible Services are heterogeneous Services are produced in buyer-seller interactions Production, distribution and consumption take place simultaneously in the case of services Why Services Marketing ??? SRM/M1/SS
8. Goods Vs. Services Consumers do not generally participate in the production of goods Goods can be stored In sale of goods, transfer of ownership takes place Consumers are co-producers in services Services can not be stored In the sale of services, transfer of ownership will not take place SRM/M1/SS