However our earth suffers from many environmental problems which need to be tackled at the individual level,
requiring individuals to develop those attitudes which will guide them to environmentally supportive behaviour
(Ahmed & Mohammed Al-Mekhlafi, 2009). Formation and change of attitude are interwoven. People are always
adopting, modifying, and relinquishing attitudes to fit the ever changing needs and interests. Attitude cannot be
changed by simple education. Acceptance of new attitude depends on who is presenting the knowledge, how it is
presented, how the person is perceived, the credibility of the communicator, and the conditions by which the
knowledge was received. Research in social sciences has shown that knowledge on a topic may increase; people
may even change attitudes, but that the step to improved behaviours and practices is depending on a complex set of
social and psychological factors.