I won’t lie to you. The MARKETING BOOTCAMP is going to take a lot of effort on your part and mine. Fortunately I’ve written a Marketing Handbook for you to make this easier. But it’s your job to read it and understand it. The BOOTCAMP is focused on us doing things together. We’ll be putting the principles in the Handbook into action for NSM. It’s not about me explaining the Handbook to you. You must read it yourself. You can always ask me questions outside the workshops if you don’t understand something. You won’t be able to fake that you’ve read it, or just skim it. You need to read each page thoroughly and read the whole way through. No exceptions.