advances in printing and dying allowed more variety in the look of the T-shirt, and various styles in the cut of T-shirt, such as tank top and V-neck, com in to fashion.The T-shirt was inexpensive, stylish and could make any statement you cared to print on it. The American T-shri came into own in the late sixties. Rock'n' roll bands realized that the could make significant amounts of money selling T-shirts printed with the name of their group. Professional sports followed the band's example, and soon the officially licensed team T-shirt became hot merchandise