Define and manage research and analysis in order to create data-driven insights to improve performance and reach business goals
Generate insights to drive the development of new strategies for different areas of PPC
Define and lead the development of forecasting and prediction systems
Continuous improvement of users segmentation to increase effectiveness of the advertising campaigns
Define and request improvements in terms of data sets, data collection and analysis tools
Define and lead the creation of actionable reports and dashboards
Help to drive business decision-making by educating the PPC teams on web metrics trends, data-driven insights creation and actionable reports