The new Nike line of footwear, which would go on to dominate the world of sports footwear for the next four decades, made its debut in 1972 at the U.S. Track & Field Trials in Eugene, Oregon – and the rest is history. Today Nike, Inc. dominates the global sports footwear market with a 38% market share. The company employs more than 40,000 people around the world and generates more than $21 billion a year in sales. The brand born just a relatively short while ago with a $1000 investment and a handshake is today worth more than $10 billion.