The ostensible purpose of these mapping documents has been to estimate the ‘signifi- cance’ of the creative industries to the modern economy in order to reorient economic policy support in accordance with that significance.4 In doing so, however, these studies highlight an important point: namely that the economic value of the creative industries may extend beyond just the manifest production of cultural goods or the employment of creative people, but may have a more general role in driving and facilitating the process of change across the entire economy, as evidenced by its dynamic parameters and degree of embedding in the broader economy. Indeed, it may even be the case that the ‘dynamic significance’ of the creative industries is greater than their ‘static significance’.