Example: A supervisor who’s asked an insurance salesperson to sell more policies might reward successful performance by saying, “it’s great that you exceeded your sales quota, and you’ll get a bonus for it. Maybe next time you’ll sell even more and will become a member of the Circle of 100 Top Sellers and win a trip to Paris as well.” Note the rewards: praise, more money, recognition, awards. Presumably this will strengthen the behavior and the sales rep will work even harder in the coming months.