There are four steps to creating an export strategy for international markets.
Step 1 is to identify a potential market.
Research a target market to discover whether sufficient demand exists. A novice exporter may focus on one or a few markets that are best understood in cultural terms.
Step 2 is to match needs to abilities.
This involves a frank assessment of a company’s ability to satisfy the needs of a prospective market.
Step 3 is to initiate meetings.
Schedule meetings with potential distributors, buyers, and others to build trust and cooperation. Negotiations between the parties will hammer out details of the working relationship.
Step 4 is to commit resources.
After agreements are finalized, employ the company’s resources to clearly define the export program’s objectives for at least the next 3 to 5 years.