Reichheld and Schefter (2000) assert that ‘‘to gain the loyalty of customers, you must first gain their trust. That’s always been the case but on the web…it’s truer than ever’’ (p. 107) emphasizing the importance of e-trust in e-loyalty development.
Reichheld and Schefter (2000) claim that the firm must gain customer trust before gain their loyalty, highlighting the significance of relationship between trust and loyalty on e-commerce