But, with the understanding that prospecting can be used to both obtain new customer and expand existing customer relationships, and the recognition that account planning can be used to both expand existing customer relationships and open new accounts, this is because your prospecting business plan and your account plans provide the details you need to execute your territory plan. It a sense, the territory plan is like the entrepreneur's or CEO's business plan. It is the document and strategy that allow you achieve your sales goal. And that, of course, is what selling is all about.