One way to go about solving the problem in any situation is to use this process:
1.Estimate the number of people needed to make the program a success.
2.Estimate the amount of promotion (number of printed announcements, advertisements, etc.) that will be required to attract this many people. The experience of similar organizations in the community may be helpful in making this estimate. In general, a 10
Percent response on direct-mail promotion is considered excellent.