Research implications: Recent advances in consumer and
services marketing consider that perceived value and satisfaction
are central to explaining customer loyalty. However, very few
business-to-business (B2B) studies explain the antecedents of
customer loyalty, where perceived value acquires a multidimensional
perspective. This study adopts the relationship marketing
approach, and loyalty behavior is analyzed in a specific setting:
an industrial cluster. Furthermore, the effect of the number of
suppliers is analyzed as a possible moderator in the relationships
of the model.