Rati Lanna Hotel use to the marketing mix and it’s important for oragansation business is “all the elements of the marketing mix influence each other. They make up the business plan for a company and handled right, can give it great success. But handled wrong and the business could take years to recover. The marketing mix needs a lot of understanding, market research and consultation with several people, from users to trade to manufacturing and several others.”(Bennett, Coleman,2015)