Double revenues (after the divestitures) from $1 billion to $2 billion.
Raise operating profit margins from the current 2.5 percent to 20 percent.
Realize a 25 percent return on equity.
Generate at least $600 million of free cash flow.
Launch at least 30 new products a year.
Increase international sales from $200 million to $600 million.
All of the targets were to be achieved within three years. In publicly announcing die new objectives and strategy for Sunbeam, Dunlap said, “Our growth mission is to become the dominant and most profitable small household appliance and outdoor cooking com¬pany in North America, with a leading share of Latin America and Asia Pacific markets."