A number of studies reveal that familiarity affects various aspects of tourist behavior. For instance, familiarity influences the tourists’ information search process. D. Snepenger and M. Snepenger (1993) showed that travelers who are very familiar with a destination tend not to rely on external information sources. From another stand-point, Baloglu (2001) determined a positive relationship between familiarity and destination image. Milman and Pizam (1995) also showed that familiarity influences the likelihood of visitation. Likewise, destination loyalty is affected by familiarity (Mechinda et al., 2009).