The new technologies affect customer behavior that customers use more technology to make a decision or help to purchase. The business needs to adapt to the new era by using an omnichannel strategy. The omnichannel strategy combines offline and online together to make customers easier to access to brand and sale channel than the past by understanding, managing, and evaluating movement between sale channels and touchpoints of the brands. Understanding means to understand the type of customer experiences. Managing means control brands and sale channels such as promotion. Evaluating means measure to evaluate such as customer experience across channels and touchpoints of the brands.