Proton Holdings Berhad was using Mitsubishi engineering for its car manufacturing which is thought to be very effective cause in company’s loss of market shares.
This obligation is results in increasing sales and profits of 2008 in comparison of last 5 years. Some of the main features of the Proton Saga used by the company to improve its product, added features to improve its marketing and marketing mix strategies to reposition the product of Saga in its life cycle.