GOM recognizes that tourism planning occurs at various geographic levels, from overall national policy
planning to regional and local planning, and planning for individual tourist attractions. As each level of
tourism planning deals with different levels of complexity, information, type of analysis, and stakeholder
involvement, planning models appropriate for these various levels will be adopted.
The initial focus will (i) establish tourism focal points or offices in tourism-related ministries and
departments; (ii) establish and strengthen tourism planning committees and destination management
organizations (DMOs) in states and regions; and (iii) implement programs to strengthen the capacity
of MTF’s regional chapters. Recognizing the need to develop the skills and capabilities of public and
private stakeholders nationally and in the states and regions, initial efforts will emphasize capacity
building, including skills and knowledge audits and tailor-made interventions to support state, regional,
and destination tourism committees and regional chapters of MTF associations. For private operators,
capacity building will focus on building inclusive business associations, improving understanding of
responsible tourism practices, and developing business-to-business linkages with outbound clients and
operators from key source markets.
Key Objective 1.3: Strengthen Tourism