the images projected of tourist destinations. For example, Dilley (1986) analysed the images used by different national tourist organisation in projecting their destination to the North American market.Brochures from 21 countries were analysed and images were categorised according to the type of information conveyed. Dilley comments on the cliche of a picture being worth a thousand words, noting that over half the brochures gave over 75% of their space to pictures. He found there were clear regional patterns in the types of images