AS the product is the item being sold to the customer,the thing that will bring in money,its features and design need careful consideration.Whether the firm is manufacturing the product or purchasing the product for resale,they need to determine what product features will appeal to their target market. When a company is considering introducing a product into a market,they should ask themselves the following questions:
1.Who is the product aimed at?
2.What benefits will customers expect from it?
3.What will be its advantage over competitor products?Or its unique selling point?
4.How does the firm plan to Position the product within the market?