M-Commerce will see strong growth Smartphones accounted for half of all mobile phone sales in Thailand last year and that trend will continue in 2014, when the mobile phone will be the main device that people use to access the internet. Rakuten Tarad.com recorded an increase of 158% in m-commerce sales as Thai people become more familiar with using their mobile device to shop online, in addition to their regular user habits of checking news and social media sites.