Focus on new market
The new markets such as America, East Asia, Middle East, Eastern Europe and Australasia are being attracted. A state-of-the-art information centre will be established for tourism promotion utilizing e-commerce tools. Promotion campaigns will be implemented with the participation of Sri Lankan diaspora and missions abroad. Overseas market promotion activities will also be encouraged.
Development of Tourism Infrastructure Accommodation facilities will be increased with the construction of 22,500 hotel rooms to cater to the expected increase in tourist arrivals. Basic infrastructure such as road network, townships, telecommunication facilities, restaurants, resting facilities and water supply in all main cities and tourist sites will be developed to create a conducive environment to promote tourism. Visitors’ facilities will be improved. Day and night recreational centres and parks, as well as urban forestation will be established in order to build a relaxing environment in main cities.
New Destination Promotion
Implementation of flagship infrastructure projects for development of the tourism zones on the Western and Eastern coastal belt has already been undertaken. This will cover areas such as Arugam Bay, Trincomalee, Kalpitiya, Negombo, Dedduwa Galle, Mullaitivu and Hambantota. With the implementation of e-tourism solutions and efficient delivery of visitors’ information, it is easy to promote new destinations.
Making Tourist Attractions and Events Popular Local and international tourists will be offered a wide range of attractions and events. A database of tourist attractions and facilities will be created and an events calendar will be published. Promotion of festivals such as the Ramayanaya festival, literary festival, tea festival and food and fruit festival to attract more foreign and domestic tourists will be undertaken.