TNT segments its customers according to their requirements. For example, some customers provide the company with ‘one off requests’. Others are major accounts regularly placing large orders. TNT responds to the needs of each of these customer groups in different ways and hopes for loyalty in return. The market is highly competitive and it is more cost-effective to keep repeat business than to generate new customers. TNT monitors customer satisfaction through regular Customer Loyalty Measurements. TNT’s Customer Promise is part of its key strategy to retain customer by delivering a superior customer experience. To back this up, the company has set out ten promises